In the world of promotional products, lanyards often get relegated to the realm of the forgettable. They're seen as cheap giveaways, destined to languish in desk drawers or be tossed into promotional gifts purgatory, but underestimate the humble lanyard at your own peril! When done right, premium promotional lanyards can be a powerful branding tool, silently working their magic to boost brand awareness, build customer loyalty, and even generate leads.
Why Premium Lanyards?
So, what makes a premium lanyard different from its run-of-the-mill cousin? It's all about quality, design, and functionality.
- Quality: Premium lanyards are crafted from durable materials like polyester or nylon, ensuring they won't snap under the weight of keys, ID cards, or USB drives. They're also comfortable to wear, with smooth edges and secure attachments.
- Design: Forget the generic, one-size-fits-all approach. Premium lanyards are all about customisation. Showcase your brand with vibrant colours, bold logos, and eye-catching patterns. You can even incorporate unique shapes or textures to make your lanyard truly stand out.
- Functionality: A premium lanyard isn't just a pretty face. It should be practical too. Consider adding features like detachable clips, breakaway clasps for safety, or bottle openers
The Benefits of Premium Promotional Lanyards
The advantages of using premium lanyards as promotional items are numerous:
- Increased Brand Awareness: Every time someone uses your lanyard, they're essentially giving your brand free advertising. With a well-designed lanyard, you'll leave a lasting impression that goes beyond just a logo.
- Enhanced Brand Image: Premium lanyards project an image of quality and professionalism. They show that you care about the details, and that you're not afraid to invest in your brand.
- Customer Loyalty and Advocacy: When you give away a premium lanyard, you're giving customers something they'll actually use and appreciate. This fosters goodwill and creates brand advocates who are more likely to recommend you to others.
- Lead Generation: Lanyards can be a great way to collect contact information. Include a call to action on your lanyard, such as directing people to your website or social media pages.
- Employee Engagement: Show your employees you care by giving them premium lanyards with your company logo. This can boost morale and create a sense of community.
Getting the Most Out of Your Premium Lanyards
To maximize the impact of your premium lanyards, follow these tips:
- Target the right audience: Choose a lanyard design that appeals to your ideal customer.
- Distribute strategically: Give away lanyards at events, trade shows, or as part of your welcome package for new customers.
- Encourage use: Run contests or promotions that encourage people to use their lanyards.
- Track your results: Monitor how many people are using your lanyards and what kind of response you're getting.
The Final Word
Don't underestimate the power of a premium promotional lanyard. With a little creativity and effort, you can turn this humble item into a powerful branding tool that delivers real results. So, ditch the cheap plastic lanyards and invest in something that will truly make a difference. Your brand (and your bottom line) will thank you for it.
P.S. Looking for some inspiration? Check out these examples of creative and effective premium lanyards:
- A tech company designed lanyards that doubled as phone charging cables.
- A coffee shop created lanyards with bottle openers
- A fitness brand made lanyards with step counters
The possibilities are endless, so get creative and have fun with it.
If you require promotional gifts then we have options available too, try our extensive catalogue or for something special try our Luxury Promotional Gifts range.
Got a question or like to find out more about Promotions Only Lanyards then email sales@promotionsonlygroup.co.uk or give us a call on 01256 880019.